In this post, i will be discussing broad audience profiles, and their likely genre preferences and why. I will also relate this to my audience profile. I will ask 10 people from each audience profile the same questions from my questionnaire below. I will compare this to the stereotype mentioned under each profile.
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| Social Class Table |
Audience Profile 1
Gender: Female
Age: Child/Teenager – 12-18.
Occupation: Unemployed/Saturday job/Apprenticeship.
Social Class: Skilled manual workers (C2)/Office supervisors
(C1)/Middle Management (B).
Geographic Segmentation: Urban.
Interests/Hobbies: Socializing, netball, dance, fashion.
The likely genre preference for this profile is romance, comedy, or a hybrid rom-com, as well as child films. This is because females stereotypically enjoy romance films such as PS I Love You, The Notebook and Dear John. They enjoy watching child movies, for both a nostalgic purpose as well as the idea of them usually having a 'happy ending'.
Questionnaire
Do you prefer film genres that relate to your lifestyle?
Yes: 7 No: 3
What is your favourite film genre?
Horror: 0 Comedy: 3 Romance: 4 Romcom: 2 Child (Disney/Pixar): 1
Do you only watch your favourite genre of film?
Yes: 2 No: 8
Do you watch films because your favourite actor is in them?
Yes: 4 No: 6
Conclusion of audience questionnaire #1
From this small questionnaire, I can conclude that the majority of people enjoy watching films when the film relates to the lifestyle. This is most likely because they feel empathy for the characters, as well as noticing a sense of realism within the piece. Secondly, the most popular film genre among the audience members asked is romance. This meets the stereotype of girls aged 12-18. 80% of the audience members I asked in this questionnaire revealed that they do not stay to one film genre. Lastly, 6 of the 10 members asked said that they watch films because their favourite actor is starring within the feature.
From this small questionnaire, I can conclude that the majority of people enjoy watching films when the film relates to the lifestyle. This is most likely because they feel empathy for the characters, as well as noticing a sense of realism within the piece. Secondly, the most popular film genre among the audience members asked is romance. This meets the stereotype of girls aged 12-18. 80% of the audience members I asked in this questionnaire revealed that they do not stay to one film genre. Lastly, 6 of the 10 members asked said that they watch films because their favourite actor is starring within the feature.
Audience Profile 2
Gender: Male
Age: Teenager/Young adult – 18-30.
Occupation: Unemployed/Saturday job/Apprenticeship.
Social Class: Skilled manual workers (C2)/Office supervisors (C1)/Middle Management (B).
Geographic Segmentation: Urban.
Interests/Hobbies: Socializing, football, computer gaming, career-related activitesThe likely genre that this audience profile is horror, comedy and action. This is because boys this age are fascinated by large explosions, as well as the stereotypical conventions of both horror and action: violence.
Questionnaire
Do you prefer film genres that relate to your lifestyle?
Yes: 4 No: 6
What is your favourite film genre?
Horror: 4 Comedy: 6 Romance: 0 Romcom: 0 Child (Disney/Pixar): 0
Do you only watch your favourite genre of film?
Yes: 5 No: 5
Do you watch films because your favourite actor is in them?
Yes: 2 No: 8
Conclusion of questionnaire #2
From this questionnaire, i can gather that the vast amount of individuals asked prefer films that do not relate to their lifestyle. This is likely to be the case because males of this age tend to enjoy watching films that they can fantasize of a luxury lifestyle, and aspire to be like the characters within the films if they are successful, attractive or simply an influential character. The most popular genre from the options available was comedy. This is because men stereotypically have a more childish sense of humor, whereby they find things such as toilet humor and slapstick humor funnier than females. This type of humor is popular in the comedy genre nowadays. 50% of the people asked in this questionnaire shared the fact that they do not stray from their favourite genre of film. This is likely to be because they do not enjoy other genres as much as their favourite, and are not likely to enjoy the ideas, ideologies and representations of other film genres.
Conclusion of questionnaire #2
From this questionnaire, i can gather that the vast amount of individuals asked prefer films that do not relate to their lifestyle. This is likely to be the case because males of this age tend to enjoy watching films that they can fantasize of a luxury lifestyle, and aspire to be like the characters within the films if they are successful, attractive or simply an influential character. The most popular genre from the options available was comedy. This is because men stereotypically have a more childish sense of humor, whereby they find things such as toilet humor and slapstick humor funnier than females. This type of humor is popular in the comedy genre nowadays. 50% of the people asked in this questionnaire shared the fact that they do not stray from their favourite genre of film. This is likely to be because they do not enjoy other genres as much as their favourite, and are not likely to enjoy the ideas, ideologies and representations of other film genres.
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