Monday, 10 March 2014
Institutional Logo: Chameleon Productions
This is our institutional logo for Chameleon Productions.
I designed it to be initially black and white, so that when used on non-digital screens, it will not appear obscured or distorted, and will still be recognizable. I designed this logo in a manner that allowed the darker details of the chameleon to be transparent. This gives the illusion that it is blending in with it's background, whatever colour it may be.
The entire logo is square. This is good because it allows the logo to be used at any sized with a fixed aspect ratio.
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