Evaluation question 4

Who would be the audience for your media product?

Certification

The age for our film is 18-30. This is because we are targeting young adults aged 18 and above. In terms of certification, our film will contain violence, scenes of a sexual nature as well as the strong use of drugs. Whilst this is not seen in our opening, it will be frequent throughout our feature film.
From our research, we found that the predominant certificate age for the crime genre is 18. This is because of similar reasons as listed above.

Demographics

 The demographics of our target audience are as follows:
Age - 18-30
Occupation - Full-time/Part-time/Student
Gender - Male
Location type - Urban
Interests and hobbies - Football, films,  golf, gym
Favourite film genre - Crime, Action, Comedy
Albeit brief, this demographic profile shows the stereotypical young adult male's interests. The reason they would like our film is because they are driven by money, hence their student status (studying towards a degree in order to be wealthy, much like our main character), or are full time employed and working their way up to the top position, similar to our character in our feature. They feel a sense of relation to our character.

Theories

The predominant theory used in our piece will be the hypodermic needle theory. This is because our audience members will be passive, and will intake information put forward throughout the film in order to understand it easily. This is good as it is mainly used in mainstream films, considering they are targeted at a wider variety demographic.