Evaluation question 5

How did you attract/address audience?

Sound
The sound used throughout our opening was non-diegetic music. This was effective at attracting our audience because it met the stereotype of class and wealth, due to it's calmness and simplicity. Its feel was classy and sophisticated, and juxtaposed the lifestyle we see our main character living as our film continues on. This meets our target audience's demographic as its calmness and simplicity matches that of the lifestyle young adults lead, enforcing the idea of realism, of which this audience type can relate.

Titles
The titles used in our piece labelled the actors, institutions and other key people in the crew. This attracted as the titles listed well known actors, producers and directors as well as large mainstream institutions. The fonts used are serious and give the idea of action. This attracts the target audience as it matches the idea of the crime genre, as well as the action and thriller genre, all of which are popular among young adult males.

Location
The location of our opening piece attracts our audience as - contrarily to the sound and titles - it gives a sense of desire to the audience. The use of a large house, as well as a luxury car gives the young adult males something to aspire to have. Similar to that of Wolf of Wall Street, the main character, Jordan Belfort, has a desirable lifestyle; so much so that the majority of people who viewed the film wanted to undergo a similar career to him. 

Generic Conventions
The generic conventions that we included in our text are similar to that of popular crime films. Firstly, the use of a classy costume to connote the wealth, class and power of our character was used largely. We had him wear an expensive suit when filming to enforce these ideas. Secondly, the use of a luxury car in our piece is similar to that in most crime films. Usually, it is the criminal's wealth that has bought him this car. 

Audience Theories
The hypodermic needle theory was used in our piece. This is because we are a mainstream film, and our audiences were predominantly passive. This meant that the information sent out by our film was taken in easily by the audiences of the text.