The Ugly Business FINAL CUT

This is our final cut of our opening sequence to our film 'The Ugly Business'. We added an effect to our institutional logo, and added a title at the end which allowed the audience to gain an insight as to where the film would go next. We have also changed the soundtrack to our piece. This is due to copyright reasons on the previous song we had included.

Rough Cut 2

This is our second rough cut. We added the institutional logo to this cut, which made our piece look much more professional. We also updated the titles of our piece.

Rought Cut 1

This is our first rough cut. We did not include our institutional logo in this first cut.

Chameleon Productions on a cinema screen

Institutional Logo: Chameleon Productions

This is our institutional logo for Chameleon Productions. I designed it to be initially black and white, so that when used on non-digital screens, it will not appear obscured or distorted, and will still be recognizable. I designed this logo in a manner that allowed the darker details of the chameleon to be transparent. This gives the illusion that it is blending in with it's background, whatever colour it may be. The entire logo is square. This is good because it allows the logo to be used at any sized with a fixed aspect ratio.

Research Into Mainstream and Independent Institutional Logos

I have conducted research into institutional logos, both mainstream and independent. I will list the differences between them, and why. I will also list the reasons these logos are effective to both the status of the company and the quality of the institution, as seen by the consumers of the texts. I have used Universal Studios as my mainstream institution, and the Irish Film Institute as my independent institution.



Firstly, the main difference between these two logos is the detail. Universal are a large mainstream institution, and therefore have more money to spend on such things. This is shown above, there the text is 3-Dimensional, and highly precisive. The background of the text is of planet earth, making it effective as it is suggesting that the institution delivers its product worldwide, or universally.

The IFI institution logo is much simpler than that of the Universal. It is purely black and white, and has a simple shape behind the letters. This is effective as it is simple, and is less costly to design. This is good because an institution such as this will have less funding than a mainstream institutions such as Universal, Disney or Times Warner.

The second difference between the two logos is the use of colour. Despite uiversal having a colourless logo for their plain needs, the primary logo that we as an audience are very familiar with is the blue, white and gold logo. The IFI is plain black with white text, which is then contrasted in the shape with the 3 letters being reversed coloured. This IFI logo is effective as it allows the logo to be printed or placed on any poster or advert without the colours being distorted. This is also effective when the document is plain or black and white, as the identity of the logo will not be differed in any way.

Our chosen production company type

 The production company type we have chosen is mainstream, compared to that of an independent film company. An Independent film – also known as indie film – is a film that has mainly been produced, marketed and exhibited without the aid of a major film company (for example Universal Pictures). In addition to this, no major actors are generally included in the cast. The film is also usually produced under a low budget – meaning that there will be little or no special effects and other special features included in the film. An example of an independent film is Shane Meadow’s This Is England. Mainstream film is the opposite of independent film, in the sense that usually the whole process of making the film will be funded by a large film company such as Paramount Pictures. Also, the budget of the film will be very large, depending on its potential to be a successful film – viewed by how large its opening intake will be – as the film companies have the sufficient money to fund this. With the mainstream status, we can employ a-list actors to be a part of our feature film, therefore boosting the popularity and status of our film, as well as our company.